Feedback

8-7: Social Media – Procedures

Introduction

As governed by SFCC Social Media Policy 8-7, this social media procedure covers the management, development and dissemination of the social media presence of the College and its programs, departments, employees and student groups.

Accountability

Employees or students of the college are personally responsible for and accountable for social media content that represents the college.

Removal of Objectionable Content

All social media use must comply with existing college policy and federal/state privacy laws.

SFCC has the right to block or remove any social media content on accounts that represent the College. Concerns can be reported to the Marketing and Public Relations Department.

Use of Copyrighted Material

When creating social media content, be aware and respectful of copyright and intellectual property rights. Give people proper credit for their work and acquire the rights or permission from license holder if you want to use copyright protected material. Questions about use can be directed to the Marketing and Public Relations Department.

Disclaimer

The College does not take any responsibility for pages or social media content purported to represent SFCC on unofficial or unapproved social media sites.

Use of College Branding Material

Employees and students using SFCC logos and representations in an official capacity must adhere to the procedures described herein for the development of social media and must not deviate from acceptable logo usage standards as established by the Marketing and Public Relations Department.

Use of the SFCC name, logos, or any other College image or iconography on personal social media sites that promote a product, cause or political party or candidate of any kind is prohibited.

Use of College photographs and videos on personal websites and social media is allowable with consent from the administrator of the site or media property from which the content has originated.

Respect College Time and Property

College computers and time on the job are reserved for SFCC-related business as approved by supervisors and in accordance with existing SFCC policies and procedures.

Oversight

Oversight of all SFCC-affiliated sites is the responsibility of the Marketing and Public Relations Department, who is the primary administrator for SFCC’s main social media presence. Those who wish to contribute information or make suggestions for SFCC social media sites can contact the Marketing and Public Relations Department.

Social Media for Instructional Purposes

College values and policies associated with academic freedom and the rights and responsibilities of instructional staff shall extend into social media content and participation. Except for the general provisions above and within boundaries of employee standards and instructional professionalism and ethics, full and adjunct teaching faculty member use of social media for instructional purposes is an approved College use. Faculty members are encouraged to engage in professional development surrounding the use of social media and social networks in instruction.

Creating a Social Media Presence for Non-Instructional Purposes

Offices/Departments/Student Groups

College groups and departments are encouraged to consider how social media and social networks might be used to pursue objectives and college mission. Social media sites that are produced by groups of the College and represent the college are considered College-affiliated sites.

Planning Social Media Sites
All social media sites that represent the College must have a designated sponsor. This sponsor must be an employee of the College and must be willing to administer and maintain a social media presence. The sponsor must also designate a second employee to serve as backup.

These sponsors must work collaboratively with Marketing and Public Relations at SFCC prior to development. Contacting the Marketing and Public Relations Department before any development will ensure proper steps will be taken when developing social media sites. Once the departmental sites are ready, the sponsor is responsible for maintenance and content development.

The Marketing and Public Relations Department reserves the right to edit and alter content if necessary.

Building Social Media Sites
A sponsor must describe an organizational purpose for the social media presence and a plan with employee accountability for monitoring content. Sponsors should consider their messages, audiences and goals, as well as a strategy for keeping information on social media sites up-to-date. All content placed on SFCC-affiliated sites must relate directly to College business, programs and/or services. Content cannot promote individual opinions or causes that are not directly related to SFCC’s mission and goals.

Sponsors should take care that content representing the College is grammatically correct, free of spelling errors and presented in an appropriate tone. Posts on social media sites should be professional in tone and in good taste. No individual College-related social media site should construe its platform as representing the College as a whole. Consider this when naming pages or accounts, selecting a profile picture or icon, and selecting content to post.

Fair Use
The policies of SFCC related to branding, copyright and intellectual apply to online publication, as well as in print. When using photos of people, there are several important factors to remember: Prior to posting a photo, written permission must be obtained from individuals who are identifiable in photos. The Marketing and Public Relations Department has photos and videos available for use, which have been pre-approved.

Sponsoring unit administrators should monitor sites closely and frequently to supervise user conduct. Any questionable conduct should be reported to Marketing and Public Relations.

Student Clubs and Organization Social Media Sites

Student clubs and organizations are encouraged to develop a social media presence. When associated with the College, these sites must adhere to SFCC policies. Clubs and organizations may establish a social media presence with the assistance of a designated staff member from the SFCC Office of Student Development. Oversight of all social media affiliated with student clubs and organizations is the responsibility of the Office of Student Development, who will work closely with Marketing and Public Relations. Approved student organization sites are considered extensions of the College educational environment. Contributors to student club and organization social media are accountable under established employee and student policies.

Rules of Engagement for Santa Fe Community College’s Facebook Page

We are thrilled to have you join our online community. These spaces are dedicated to fostering a supportive and engaging environment for all students, faculty, staff, and community members. To ensure a positive experience for everyone, we have established the following rules of engagement.

1. Respectful Communication: We encourage open and honest discussions, but it is essential that all interactions remain respectful. Any posts or comments that include hate speech, personal attacks, harassment, or discriminatory language will not be tolerated and will be removed. This includes, but is not limited to, content that targets individuals or groups based on race, ethnicity, gender, sexual orientation, religion, or disability.

2. Appropriate Content: All content shared on this page should be relevant to SFCC and its community. Posts or comments that are off-topic, spam, or promotional in nature will be removed. Additionally, any content that includes profanity, obscene material, or graphic images will be deleted.

3. Constructive Criticism: We welcome feedback and constructive criticism, as it helps us improve. However, we ask that all criticism be delivered in a respectful and constructive manner. Comments that are overly negative without offering solutions or that aim to demean or insult others will be removed.

4. Privacy and Confidentiality: Please respect the privacy and confidentiality of others. Do not post personal information about yourself or others, such as addresses, phone numbers, or email addresses. Any content that violates privacy standards will be deleted to protect our community members.

5. Compliance with Laws: All users must comply with Facebook’s terms of service and community standards, as well as applicable local, state, and federal laws. Any content that encourages illegal activity or violates these standards will be promptly removed.

We reserve the right to block users who repeatedly violate these rules or engage in behavior that disrupts the positive and supportive nature of our community. Thank you for being a part of the SFCC family and for contributing to a welcoming and respectful online environment.

Contact:         Todd Eric Lovato
Executive Director of Marketing and Public Relations

505-428-1217, todd.lovato@sfcc.edu

 

Updated:        4/17/2017

View Policy